Buck Goldstein, University Entrepreneur in Residence at the University of North Carolina, writes about his experience teaching a MOOC. He is right that the bar for high quality, flashy courses through one of the big commercial platforms is going to cost both time and money.He estimates that the cost to produce his MOOC was $150,000.
His story is interesting, though I think his use if the word naive is apropos. Entering an arena so highly hyped as MOOCs and having to have a flashy video production, is going to cost money. I was recently in the first Moodle MOOC and they did a fine job with the course on a shoestring. It even had live interactive sessions.