Qualtrics and Instructure Partner to Reveal Top Motivations for MOOC Students

by Instructure

Instructure, an education technology provider, and Qualtrics, an insight technology provider, today announced the results of a new research study on the motivations of massive open online course (MOOC) participants. The primary motivators for people to both enroll in and complete MOOCs are the course topic and quality of the learning experience, according to a Qualtrics survey of 1,834 students in Instructure’s Canvas Network MOOC index.

The study found that course topic is the main motivator for enrollment among 35 percent of MOOC participants, followed by personal or professional development (24 percent) and the fact that MOOCs are free (16 percent). Among those who didn’t complete, 29 percent said the main reason was the learning experience didn’t match their expectations, and the same number said they were too busy to finish.

Full report is here: http://www.instructure.com/press-releases/qualtrics-and-instructure-reveal-mooc-students-top-motivations

Rick W. Burkett runs the John A. Logan College Teaching and Learning Center, teaches history, and heads an educational nonprofit. He publishes blogs on a wide variety of topics, including history, teaching and learning, student success, and teaching online.

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